The 4Cplus page planning system Layout-X™ allows the advertisement operations users to generate the best possible advertisement dummy on the fly based on all the display advertisements scheduled for the issue date. The Layout-X™ allows users to define rules for the best placement of advertisements. Layout-X™ allows drag and drop of ads from one page to another and repositioning of the ads on a page. Final page plans are released to industry standard page composing software like Quark XPress© and Adobe CS© Advertisement ‘dummies’ can be transferred to NewsWrap™ editorial system or copied to other editions or publications.